Sunday, December 6, 2009

Is an Organized African American Consumer Base Possible?

The Carrot Mob model is a possible means to stimulate some employment and possibly other changes in the way businesses deal with African Americans.


Carrotmob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world. It’s the opposite of a boycott.
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I propose we adapt this model to consolidate our buying power and take advantage of something we already possess -our present consumer power. It surely can't hurt to study the model since it appears to be working for the "Greenies".
This technique is one possible means of competing with companies that are lobbying government for bills that are counter productive to our needs. For example we reward the companies with fair hiring practices and companies that lobby for things that benefit us. One possible name. Cocoa Mob.

It doesn't stop there we can join forces with the Carrotmob at times and create an even stronger consumer interest base.

1 comment:

Villager said...

I truly appreciate the principle of 'ujamaa' (cooperative economics). I think that it is important concept and can make a difference in our community. I hope you continue to advocate for your cocoa mob.

btw, I need your email address in order to send the BBR list (word format).

peace, Villager